True Wisdom

Over 50 years of alternative medicine going digital

Brand Strategy, Identity, eCommerce

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Project Overview

A vision to share her knowledge and wisdom of alternative medicine.

With over 50 years of experience in the alternative medicine industry, and one of Doterra’s Australian Founders, Robyn Simon is always seeking ways to illuminate this often misunderstood field. In pursuit of this noble mission, Robyn collaborated with simpl. Agency® to explore how this can be accomplished.

Project Type:Rebrand

Industry: eCommerce

Services:Brand Strategy, Identity, Activation

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simpl. Method® / Brand Strategy

A brand strategy designed to amplify the wisdom of age-old natural remedies.

Robyn, with over 50 years of experience in the natural medicine industry, possesses a wealth of knowledge that she is eager to share. Recognizing this as her life’s purpose, she decided it was time to embrace modern methods of communication to reach a wider audience. With a well-defined purpose, initiating the strategy sessions was a seamless process.

However, acknowledging the cluttered and occasionally confusing nature of the natural medicine industry, our focus was primarily on establishing a clear communication path for Robyn as she embarked on this new phase of her business.


  • Mission, Vision & Purpose
  • Positioning Statement
  • Brand Values


simpl. Method® / Identity Design

Crafting an elegant brand identity to articulate the subtle nuances of the natural world.

Undoubtedly, the natural world showcases unparalleled beauty and complexity. Delving into this phenomenon unveils an order that can only be described as miraculous. Robyn has dedicated her life to understanding and embracing this wonder, and it’s only fitting that we mirror this passion with a thoughtfully crafted brand. While designing the logo and accompanying elements, we drew inspiration from the renowned “Golden Ratio,” a principle deeply embedded in the natural world.


  • Vision Boards
  • Logo System
  • Type, Colour, Grid System
  • Art Direction
  • Brand Guidelines
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"Working with the team at simpl. Agency has been refreshing. They guided me through each stage of the process and now my business is growing online”

Robyn Simon

Robyn Simon

Founder & CEO

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simpl. Method® / Activation

An integrative launch strategy for the seamless activation of the brand.

Coming from a traditional network business model and having never advertised her business online before, Robyn had modest expectations for her business’s online performance. With this in mind, we developed an integrated launch plan for True Wisdom, comprising a brand awareness campaign across social media and search platforms. This initiative was supplemented with retargeting ads and automated email marketing flows.


  • Brand Messaging
  • Art Direction & Design
  • Website Design & Development
  • Social Media Assets
  • Digital Marketing Strategy and Execution
  • Print Collateral
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