Brand Strategy, Identity, eCommerce
With over 50 years of experience in the alternative medicine industry, and one of Doterra’s Australian Founders, Robyn Simon is always seeking ways to illuminate this often misunderstood field. In pursuit of this noble mission, Robyn collaborated with simpl. Agency® to explore how this can be accomplished.
Project Type:Rebrand
Industry: eCommerce
Services:Brand Strategy, Identity, Activation
Robyn, with over 50 years of experience in the natural medicine industry, possesses a wealth of knowledge that she is eager to share. Recognizing this as her life’s purpose, she decided it was time to embrace modern methods of communication to reach a wider audience. With a well-defined purpose, initiating the strategy sessions was a seamless process.
However, acknowledging the cluttered and occasionally confusing nature of the natural medicine industry, our focus was primarily on establishing a clear communication path for Robyn as she embarked on this new phase of her business.
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Undoubtedly, the natural world showcases unparalleled beauty and complexity. Delving into this phenomenon unveils an order that can only be described as miraculous. Robyn has dedicated her life to understanding and embracing this wonder, and it’s only fitting that we mirror this passion with a thoughtfully crafted brand. While designing the logo and accompanying elements, we drew inspiration from the renowned “Golden Ratio,” a principle deeply embedded in the natural world.
Output
Robyn Simon
Founder & CEO
Coming from a traditional network business model and having never advertised her business online before, Robyn had modest expectations for her business’s online performance. With this in mind, we developed an integrated launch plan for True Wisdom, comprising a brand awareness campaign across social media and search platforms. This initiative was supplemented with retargeting ads and automated email marketing flows.
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