Thrive Retreats

Building a Brand for Connection, Balance, and Growth

Brand Strategy, Identity, Activation

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01.

Project Overview

Wellness for the overworked: find balance and thrive.

Thrive Retreats approached us with a clear mission: to provide affordable, transformative retreats designed to help people reconnect with themselves, find balance, and embrace personal growth. Targeting overworked, stressed individuals, Thrive Retreats needed a brand that would resonate deeply with their audience while standing out in a competitive wellness market.

Our role was to develop a compelling brand identity, messaging strategy, and marketing materials that captured Thrive’s core pillars: Connection, Balance, and Growth. From crafting their tagline, “Don’t just survive—thrive,” to designing impactful digital assets and banners for urban outreach, we ensured every element aligned with their mission.

The result? A cohesive brand that not only communicates Thrive’s purpose but also inspires their audience to take the first step toward a transformative experience. Thrive Retreats is now poised to launch with a strong presence, ready to make wellness accessible to everyone.

Project Type:New Brand

Industry: Health

Services:Brand Strategy, Identity, Activation

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02.

simpl. Method® / Brand Strategy

Defining the Foundation

Our first step was to build a solid foundation by defining Thrive Retreats’ core pillars—Connection, Balance, and Growth. We aligned these pillars with the brand’s mission to provide accessible, transformative retreats for overworked city dwellers. This strategy informed the brand’s positioning, tone of voice, and key messaging, ensuring clarity and resonance with its target audience.

Output

  • Mission, Vision & Purpose
  • Positioning Statement
  • Brand Values
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03.

simpl. Method® / Identity Design

Bringing Calm to Life

The visual identity was crafted to evoke a sense of calm and possibility. We designed a logo that symbolises growth and renewal, paired with a soothing colour palette and modern typography. Every design element was thoughtfully curated to reflect Thrive’s mission of helping people recharge, reconnect, and grow in a way that feels approachable and inspiring.

Output

  • Vision Boards
  • Logo System
  • Type, Colour, Grid System
  • Art Direction
  • Brand Guidelines
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04.

simpl. Method® / Activation

Inspiring Action

With the strategy and design in place, we activated the brand through a dynamic launch plan. This included eye-catching urban banners, engaging social media campaigns, and versatile digital assets that highlighted Thrive’s offerings. Each touchpoint was designed to not only capture attention but also inspire action, inviting people to step away from the daily grind and embrace transformation with Thrive Retreats.

Output

  • Brand Messaging
  • Art Direction & Design
  • Website Design & Development
  • Social Media Assets
  • Digital Marketing Strategy and Execution
  • Print Collateral
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