Brand Strategy, Identity, App Design, Activation
The founders of SearchParty had a simple idea: let’s create an app to help festival-goers keep track of their friends’ whereabouts. To complement the app, it was crucial that the brand hit the mark and directly resonated with the target audience. We assisted SearchParty in developing the brand, app, and subsequent launch campaign.
Project Type:New Brand
Industry: Emerging Technology
Services:Identity Design, Creative Direction
From the outset, it was evident that the SearchParty brand demanded a vibrant, bold, and colourful identity. This awareness directed our initial workshops with the client. Beyond the visual aspects of the brand, our goal was to also delve into the problem the app aimed to solve—unravelling the core purpose behind its creation.
As simple as it sounds, the goal was to amplify the fun by eliminating a common friction point: losing track of your friends in large crowds.
Output
Today’s youth represents the most educated yet distracted cohort in human history. Effectively marketing to this audience requires educating them on how an app can genuinely simplify their experience. To accomplish this, we implemented a highly integrated and multi-channel approach encompassing everything from print, PR, digital marketing, and sponsorships to radio.
Output
