Ice Cream Factory (ICF)

Digital Experience for Ice Cream Factory’s Signature Event

Web Design

ICF - Hero Image

01.

Project Overview

Igniting the Hottest Summer Ever

The “Hottest Summer Ever” campaign brought a new level of excitement to Ice Cream Factory’s event series, redefining how music and culture come together. We partnered with Call & Response to build an engaging online platform that would connect audiences, create buzz, and drive ticket sales, delivering a digital experience as dynamic as the event itself. From concept to execution, our approach focused on creating a seamless user journey that captured the campaign’s energy and engaged visitors from the first click to checkout.

Project Type:Website Design

Industry: Events and Entertainment

Services:UI/UX Design, Web Design & Development

ICF - Image 1
ICF - Image 3a
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02.

Results

A Summer Success: Driving Digital Engagement and Event Sales

Our digital strategy delivered results that exceeded expectations, reflecting the effectiveness of a well-crafted online experience for a high-energy event. Key metrics from the campaign highlight both the impact and engagement of the site:

Results

  • Traffic: 20k+ visits in the first month
  • Conversions: 15% ticket purchase rate
  • Session Duration: 2-minute average
  • Bounce Rate: Down to 30%