AI-powered solutions for smarter operations

Brand Strategy, Identity, Web Design

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Project Overview

Where digitally native businesses afford humanity the time to be inspired.

Founders Tylor Bunting and Jonathan Parsons firmly believe in the transformative potential of AI to enhance operational and organisational performance. They are dedicated to a mission that involves empowering businesses to harness the power of this technology effectively. Leveraging cutting-edge AI and machine learning advancements, they address complex technical business challenges with remarkable precision. They partnered with simpl. Agency® to articulate this vision through brand communications and a go-to-market strategy.

Project Type:New Brand

Industry: Emerging Technology

Services:Brand Strategy, Identity, Web Design

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simpl. Method® / Brand Strategy

A smart brand strategy for an innovative new brand.

In alignment with their vision, we collaborated with the founders of to refine the core identity of their business. Despite the rapid integration of AI technology into various sectors, the technology is still misunderstood. Therefore, it became imperative for us to humanise and simplify the brand’s offerings, accentuating the key benefits of this technology for a broader audience.


  • Mission, Vision & Purpose
  • Positioning Statement
  • Brand Values
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simpl. Method® / Identity Design

A design system to drive consistancy and brand coherence.

Given the nature of the brands offering in emerging technology, we needed to create a robust design system. This system is designed to guarantee brand consistency and coherence across all collateral.


  • Vision Boards
  • Logo System
  • Type, Colour, Grid System
  • Art Direction
  • Brand Guidelines
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"When we teamed up with simpl. Agency for our new brand, they really knocked it out of the park. Looking forward to keeping the momentum going as we grow together!”

Tylor Bunting

Tylor Bunting

Co-Founder & CTO

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