Brand Strategy, Design, eCommerce
Eager to give their business, Butterfly Maternity, a fresh start, founders Tahlia and Cooper teamed up with simpl. Agency® to shake things up. They aimed to turn their outdated and unrecognisable brand into something cooler, more relatable, and in sync with their new vision.
Project Type:Rebrand
Industry: eCommerce
Services:Brand Strategy, Identity, Activation
Through close collaboration with the founders conducting workshops and extensive market research, we identified the essence, or the ‘why,’ behind Butterfly’s brand offering. Beyond the product’s utility, we understood that the brand was fundamentally providing ‘support’ for mothers throughout the pregnancy journey and beyond.
This gave us a base for all brand communications moving forward and was how Tahlia and Cooper were going to make their mark in this world.
Output
The biggest opportunity for growth lay in reimagining the identity of Butterfly Maternity. Fortunately, we had the liberty to bid farewell to the old logo, granting our creative team the freedom to embrace the fresh brand voice identified in the brand strategy.
Our design upgrades included a revamped logo-type, brand colours, typography, brand collateral, and unique brand elements.
Output
Tahlia Carpenter
Co-Founder - Butterfly Maternity
Equipped with a concise brand strategy, reflected in a renewed brand image, it was time to launch into the market.
Due to the inherent nature of the product, identifying the target audience was straightforward. Nevertheless, in the face of a competitive market, we recognised the imperative of deploying exceptionally creative communication strategies.
Output
Butterfly Maternity has experienced consistent annual growth, enabling them to enhance product quality and broaden their product range. In the span of only two years, the transition from a modest garage venture to a robust multi-million dollar eCommerce establishment unfolded, reflecting a strategic blend of vision, dedication, and astute decision-making.
Results
