Big firm capability.
Small firm personality.

Brand Strategy, Identity, Web Design

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Project Overview

Financial services done different.

Founded during the Covid lockdowns, Graham Donnelly, with over 30 years of experience in the financial industry, envisioned providing personalised financial services for the everyday person without the hefty fees associated with larger firms. This concept evolved into a highly reputable business that consistently assists small to medium businesses in optimizing their finances.

Project Type:New Brand

Industry: Financial Services

Services:Brand Strategy, Identity

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simpl. Method® / Brand Strategy

A brand strategy for Blacksalt thats established, personal and unique.

Considering Blacksalt’s status as a new and unfamiliar business, it was crucial to leverage the founders’ experience and highlight the distinctive aspects of the business. Through a series of workshops and market research, we swiftly defined a unique brand position for Blacksalt, setting the stage for a standout launch in the marketplace.


  • Mission, Vision & Purpose
  • Positioning Statement
  • Brand Values


simpl. Method® / Identity Design

A brand system that stands apart from the busy financial sector.

In crafting the brand for Blacksalt, our approach was straightforward: create a look that exudes establishment, cleanliness, and precision, all while staying true to the brand pillars established in phase 1 – brand strategy. The result? A clean, simple logotype, a distinctive brand element, and a vibrant, punchy colour palette.


  • Vision Boards
  • Logo System
  • Type, Colour, Grid System
  • Art Direction
  • Brand Guidelines
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