Big Pineapple Festival

Revamping the Online Presence of an Iconic Festival

Web Design

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01.

Project Overview

A Record-Breaking Digital Revival for Big Pineapple Festival.

We were approached to design the new online presence for the Big Pineapple Festival. After a three-year hiatus, we anticipated significant interest. The site needed to honour the artwork produced by the amazing Lee McConnell, be informative and handle heavy traffic loads. The new website attracted over 8,000 visitors within the first 24 hours. This surge in traffic led to the festival’s highest presale numbers ever, breaking previous records and setting a new benchmark for future events.

Project Type:Website Design

Industry: Events and Entertainment

Services:UI/UX Design, Web Design & Development

Big Pineapple Festival - Image 2
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02.

Results

A Record-Breaking Event Launch Sets the Stage for the Biggest Big Pineapple Festival Yet.

The Big Pineapple Festival has achieved its highest presale performance ever and continues to generate interest as the campaign progresses. We’ve observed exceptional performance on the website and remain committed to supporting the campaign.

Results

  • 21,000 New Users in the first week
  • 34% Bounce Rate (low for a single-page website)
  • 32% Click Through Rate (CTR)