4Zero Technologies

As an integral player in the Industry 4.0 movement, 4Zero Technologies recognised the necessity for a brand image consistent with the sophistication of its ever-expanding technology. simpl. Agency® was hired to define the distinctive aspects that set 4Zero apart, refining its ‘purpose’ and meticulously crafting a new visual identity that truly embodies and distinguishes the brand.

Exploring the potentials inherent in Industry 4.0 and IoT technologies fueled our strategic and creative efforts for 4Zero Technologies. Rather than fixating on the technical attributes of the products, our emphasis shifted towards uncovering a deeper significance that could infuse the brand with heightened emotional impact.

The result was a collective clarity on 4Zero’s purpose and its intended impact, ensuring a shared understanding of the difference it aspired to make.

Output

• Mission, Vision & Purpose
• Positioning Statement
• Brand Values
• Brand Narrative

Already well-positioned in the IoT solutions marketplace for the Food and Beverage sector, 4Zero aimed to scale significantly by expanding into other verticals such as mining and waste management. To accomplish this, we conducted a comprehensive overhaul of their brand image, ensuring it not only met but exceeded the industry standards established by major players in the sector. The new brand required a bold and professional appearance, characterised by a tech-inspired look and feel.

Output

• Vision Boards
• Logo System
• Type, Colour, Grid System
• Art Direction
• Brand Guidelines

Being a B2B business, the launch strategy adopted a distinctive approach. First, we aimed to guide all stakeholders in embracing the new brand positioning, ensuring alignment. Subsequently, we established a fresh visual presence by developing a new CMS website and updating social media assets as well as other branded collateral.

Output

• Brand Messaging
• Art Direction & Design
• Website Design & Development
• Branded Collateral
• Print Design

Since the launch of the new brand, 4Zero has successfully secured substantial capital raises, enabling them to execute planned expansions into other verticals. The business’s ongoing growth underscores the newfound brand’s integral role in the overall success of the company.

Results

• $10m raised
• 2 new verticals
• 10 new customers gained