By Daniel Holbourn
Posted on 04/06/25
For me, creativity has always been more than aesthetics. It’s energy. Its intention. It’s a way of shaping the world around us—whether we realise it or not.
Over the years, I’ve come to see that when we get clear on our intention, we create from a deeper place. Ideas flow better. Connection happens. The work resonates—not just visually, but emotionally. Spiritually, even.
This isn’t just a personal philosophy. At simpl., being consciously creative is a principle we live by. It shapes how we think, how we work, and who we work with.
What Does It Mean to Be Consciously Creative?
To be consciously creative is to move through the creative process with presence and purpose.
It means asking why before jumping into how.
It means understanding that our work has weight—and the way we design, write, brand, build, or promote carries energy into the world.
It’s about doing things with care. With integrity. With awareness of the ripple effect.
And most importantly, it’s about creating in a way that feels true. To who you are. To what matters.
The Role We Play as Creators
Founders, business owners, designers, strategists—we’re not just ticking boxes or filling feeds. We’re shaping narratives. We’re influencing culture. And we have a choice to create consciously—or unconsciously.
That choice shows up in the language we use. The visuals we choose. The stories we tell. The way we show up for clients, customers, and our communities.
At simpl., we choose to show up consciously. We partner with brands that want to grow with purpose—not just profit. Brands that want to leave a mark that matters.
From Personal Practice to Collective Philosophy
This idea of conscious creativity is deeply personal to me. It’s rooted in my own spiritual practice. As a Buddhist, I see creativity as an extension of mindfulness—being awake to the present moment and aligning what we do with who we truly are.
But it’s not just about me. This is a way of working that’s accessible to anyone who wants to create more intentionally—anyone who wants their business to reflect their values.
And here’s the thing:
It works.
Brands that lead with purpose consistently outperform those that don’t. People want to support businesses that are ethical, sustainable, and human. Conscious brands build stronger trust, attract loyal communities, and ultimately drive more meaningful—and more profitable—growth.
So no, this isn’t just a feel-good idea. It’s a strategic one too.
Being consciously creative is a principle. A filter. A compass.
One that reminds us:
Create with intention. Make with meaning. Leave something better behind.