The Simplest Marketing Strategy Ever: Build What People Need


By Daniel Holbourn
Posted on 23/05/24

In the complex world of marketing, it’s easy to get lost in jargon, metrics, and strategies. However, at its core, marketing is profoundly simple: understand your audience and build products and services they actually need. This fundamental principle demystifies marketing, making the rest much easier to grasp and implement.

1. Know Your Audience

The foundation of any effective marketing strategy is a deep understanding of your audience. Who are they? What are their pain points? What do they value? The more you understand your audience, the better you can tailor your product to meet their needs. For an in-depth guide on conducting effective market research, check out our detailed blog post here.

2. Build Stuff People Need

Creating a product that genuinely solves a problem or fulfils a need is half the battle. When you build something people want, your marketing efforts naturally become more effective. The product itself becomes a testament to your understanding of the market.

3. Connect the Dots

Marketing sits at the intersection of understanding your audience and offering a product that meets their needs. It’s about communicating the value of your product in a way that resonates with your target audience. This involves clear messaging, effective channels, and genuine engagement. This journey typically begins with a relevant brand. Discover the fundamentals of building a strong brand here.

4. Listen and Adapt

Once your product is in the market, continuous feedback from your audience is crucial. Listen to what they say, observe their behaviour, and be ready to adapt. This iterative process ensures your product remains relevant and continues to meet the evolving needs of your audience.


The simplest marketing strategy boils down to this: know your audience and build what they need. By focusing on these two elements, the complexities of marketing become more manageable. Remember, successful marketing is about making meaningful connections and delivering real value. When you get this right, the rest will follow.