Canva vs. Brand Agency: Making the Right Choice for Your Business


By Daniel Holbourn
Posted on 20/06/24

Personally, as a designer, I f#ken hate Canva. Don’t get me wrong, it’s a handy tool if you’re in a pinch or on a budget. But when it comes to crafting a relevant brand that truly stands out, Canva is like painting a masterpiece with a set of crayons. Functional? Sure. But game-changing? Not quite.

As someone passionate about the nuances of design and the impact of a well-crafted brand, I often find myself in heated debates about Canva versus hiring a professional design team. So, let’s dive into the strengths and shortcomings of both to help you decide which route aligns best with your business needs.

Canva: The Quick and Dirty Fix

1. Ease of Use
Canva’s straightforward, drag-and-drop interface is perfect for the non-designers among us. You don’t need to know your kerning from your leading to put together something that looks decent. It’s like the Swiss Army knife of design—ready to whip out whenever you need a quick fix.

2. Budget-Friendly
On a shoestring budget? Canva’s got your back. With a free version loaded with enough bells and whistles, and a Pro version that won’t break the bank, it’s an attractive option for startups or small businesses looking to save a few bucks.

3. Speedy Execution
Got a last-minute post to whip up? Canva’s templates can have you up and running in no time. Think of it as the fast food of design—quick, convenient, and sometimes exactly what you need.

4. Scalability
For small-scale projects, Canva’s brand kits and saved templates offer a modicum of consistency. But for larger, more complex campaigns, you might find yourself hitting a wall when trying to push beyond basic customisations.

Hiring a Brand Agency: The Gourmet Experience

1. Professional Expertise
Brand design teams are like the Michelin-star chefs of the design world. They bring a blend of creativity and strategic thinking to the table, ensuring your brand isn’t just visually appealing but also deeply resonant with your target audience.

2. Customised
While Canva gives you crayons, a design team hands you a full palette of oils. They create tailor-made solutions that reflect your brand’s unique personality, from logos and colour schemes to typography and beyond.

3. Holistic Brand Development
Design isn’t just about pretty pictures. A professional team looks at the bigger picture, integrating storytelling, design fundamentals, and brand strategy to build a cohesive and compelling brand identity.

4. Future-Proofing
When you hire a design team, you’re investing in the longevity of your brand. They’ll ensure your visual identity is versatile enough to grow with your business, adapting to new trends and evolving alongside your company.

Making the Right Choice for Your Brand

Assess Your Needs
Choosing between Canva and a brand design team boils down to your specific requirements and ambitions. Canva is a solid choice for those quick, everyday design tasks where time and budget are constraints. But if your goal is to build a brand that turns heads and sticks around for the long haul, a professional design team is your best bet.

Blend for the Best
Many businesses find that a hybrid approach works wonders. Use Canva for everyday needs and lean on a design team for foundational brand elements and major projects. This way, you get the best of both worlds—quick and cost-effective solutions alongside bespoke, high-impact designs.


Navigating the world of brand design is all about finding the right tools and talents for the job. Canva offers practicality and speed, making it a useful tool in a pinch. But when you’re aiming for a brand that’s not just memorable but also iconic, the craftsmanship of a professional design team is unparalleled.

Remember, whether you’re wielding Canva or working with a design team, the goal is to create a brand that captures hearts and minds. Design boldly, and may your brand’s visual identity leave a lasting impression!