ABOUT US

indeBrand strategy, design and marketing, for businesses built to matter.

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About us

Brands built with purpose.
Growth driven by clarity.

At simpl. Agency, we believe clarity is power. In a noisy, fast-moving world, brands don’t need more noise. They need focus. That’s where we come in.

We’re a strategic brand and marketing partner for ambitious founders who want to grow with intention, building brands that create traction, momentum, and long-term impact.

This isn’t just what we do. It’s how we work. We ask the hard questions, cut through the noise, and create structure that unlocks momentum. Strategy, design, and marketing, aligned and simplified.

Because when a brand is clear on who it is and why it exists, it moves faster. It connects deeper. And it makes its mark.

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MEET THE
FOUNDERS

The back story

A pursuit of clarity, creativity, and doing good business.

simpl. Agency didn’t start with a business plan.
It started with a question: Can you build a successful business without compromising your values?

Back in 2008, Daniel Holbourn was wrestling with that idea.
Tired of surface-level marketing and short-term thinking, he began exploring a better way to build brands, one grounded in clarity, creativity, and conscious growth.

By 2016, with his brother Ben onboard, simpl. was born: a studio for brands that want to grow with meaning, not just momentum.

That question still drives us.
And we’re still exploring the answers, through our work, through teaching, and through a growing community of brands that believe business can be done better.

Daniel Holbourn

Founder & Creative Director

Ben Holbourn

Co-Founder & Media Officer

OUR
CULTURE

01.

Consciously Creative

→ We do work we’re proud of.
Work that drives positive change, for businesses, people, and the planet. Creativity is powerful. When used with intention, it’s unstoppable.

02.

Play

→ Creativity starts with curiosity.
We believe play fuels ideas, connection, and clarity. It breaks down barriers and reminds us not to take ourselves too seriously, even when the work is.

03.

No BS

→ Honesty isn’t just good ethics, it’s good strategy.
We say what needs to be said. We build trust through transparency. And we believe the best brands are built on truth.

04.

Simplicity

→ Simple is powerful.
We cut through noise. We design for clarity. And we help our clients share their vision in its simplest, most memorable form.

05.

Good Design is Good Business

→ Good design moves markets.
For us, design isn’t decoration. It’s strategy made visible. We craft with care because quality is what customers remember.

06.

Collaboration

→ We work with you, not for you.
The best outcomes come from partnership. We guide, we challenge, and we create together, always with your vision at the heart.

A MENTALLY
HEALTHY WORKPLACE

We are dedicated to fostering a healthy work culture that prioritises both physical and mental well-being. We believe that a healthy mind and body lead to more fulfilling lives, extending beyond the workplace into our personal lives.

We have signed the Mentally Healthy Minimum Standards, and endeavour to not only meet these guidelines but exceed them in everything we do.

Read Standards