ABOUT US

indeBrand strategy, design and marketing — for businesses built to matter.

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About us

Brands built with purpose.
Growth driven by clarity.

At simpl. Agency, we believe business can be a force for good. We partner with founders and businesses who want to grow — not at any cost — but with intention, integrity, and impact.

Being Consciously Creative® means we care about the work we put into the world. It means building brands that create value — not just for the bottom line, but for people and the planet.

We don’t do trends. We don’t do surface-level strategy. We do clarity. We do brands built to last.

Brands that stand for something.
Brands that scale with purpose.
Brands that leave a mark.

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MEET THE
FOUNDERS

The back story

A pursuit of clarity, creativity, and doing good business.

simpl. Agency didn’t start with a business plan.
It started with a question: “Can you build a successful business — without selling out your values?”

Back in 2008, Daniel Holbourn was wrestling with that idea.
Frustrated by short-term thinking and surface-level marketing, he set out to find a better way to build brands — one rooted in clarity, creativity, and conscious growth.

By 2016, alongside his brother Ben, simpl. Agency was born — built for businesses brave enough to take the road less travelled.

Today, that same question still drives us.
And the answer is clear:
Yes — if you build it right.

Daniel Holbourn

Founder & Creative Director

Ben Holbourn

Co-Founder & Media Officer

OUR
CULTURE

01.

Consciously Creative®

→ We do work we’re proud of.
Work that drives positive change — for businesses, people, and the planet. Creativity is powerful. When used with intention, it’s unstoppable.

02.

Play

→ Creativity starts with curiosity.
We believe play fuels ideas, connection, and clarity. It breaks down barriers and reminds us not to take ourselves too seriously — even when the work is.

03.

No BS

→ Honesty isn’t just good ethics — it’s good strategy.
We say what needs to be said. We build trust through transparency. And we believe the best brands are built on truth.

04.

Simplicity

→ Simple is powerful.
We cut through noise. We design for clarity. And we help our clients share their vision in its simplest, most memorable form.

05.

Good Design is Good Business

→ Good design moves markets.
For us, design isn’t decoration — it’s strategy made visible. We craft with care because quality is what customers remember.

06.

Collaboration

→ We work with you — not for you.
The best outcomes come from partnership. We guide, we challenge, and we create together — always with your vision at the heart.

A MENTALLY
HEALTHY WORKPLACE

We are dedicated to fostering a healthy work culture that prioritises both physical and mental well-being. We believe that a healthy mind and body lead to more fulfilling lives, extending beyond the workplace into our personal lives.

We have signed the Mentally Healthy Minimum Standards, and endeavour to not only meet these guidelines but exceed them in everything we do.

Read Standards